“Through the pink ribbon, corporate America has embraced cause-related marketing — reframing shopping as a way to fight disease…In terms of visibility, the campaign has been a colossal success. What it is doing for women’s health may be harder to quantify. For one thing, the pink ribbon is unlicensed and unregulated. Which means not only that any company can use the symbol to sell its products, but that those companies don’t actually have to commit a dime to breast cancer research.”–Read Jennifer Lunden’s PSA to women everywhere HERE.
