Tag Archives: advertising

We’re Obsessed With: The Headless Women of Hollywood

Started by comedian Marcia Belsky, the new Tumblr The Headless Women of Hollywood draws attention to the all-too-common practice of featuring fragmented, objectified images of women’s bodies in advertising for movies and TV.

 

From the Tumblr’s “About” page:

“The head is first and foremost the thinking part of the human body, where our motivations and feelings are located. So, these images we are bombarded with on a daily basis tell us persistently that women’s thoughts, feelings and personal agency either don’t exist or are of no interest.

Further, facial features are the way we recognize other people. It’s the face that makes us individuals. That too is taken away, and we are taught that all women, especially ones that match the ideal, are the same and interchangeable.

We are made numb in pop culture to female bodies remaining background to male-centered action. A right for men to focus on or ignore, but always there if and when he so chooses. And always there explicitly, first and foremost, for his intent.”

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Hey Zebco, Stop Telling Fathers They Shouldn’t Tell Their Sons They Love Them

Last night I was snuggling with my boo on the couch, trying to enjoy some YouTube videos of sleeping kittens when I was rudely interrupted by this horrific commercial:

The ad for the fishing gear manufacturer Zebco shows a father and son fishing with the company’s new reel, and we hear the dad’s inner monologue: “Hey Josh, I don’t say this often enough but I think you are a great kid, and you mean the world to me. You know that, right?” Then the voice-over comes in: “When you take them fishing with America’s favorite reel, it says a lot.” Continue reading

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