Tag Archives: masculinity

Hey Zebco, Stop Telling Fathers They Shouldn’t Tell Their Sons They Love Them

Last night I was snuggling with my boo on the couch, trying to enjoy some YouTube videos of sleeping kittens when I was rudely interrupted by this horrific commercial:

The ad for the fishing gear manufacturer Zebco shows a father and son fishing with the company’s new reel, and we hear the dad’s inner monologue: “Hey Josh, I don’t say this often enough but I think you are a great kid, and you mean the world to me. You know that, right?” Then the voice-over comes in: “When you take them fishing with America’s favorite reel, it says a lot.” Continue reading

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